Greater Data is one of the most-innovative data specialists in Australia, providing leading marketers with the latest in data-driven communications — to generate new revenues from both customers and new prospects.
We specialise in the latest data analytics, combining segmentations and insights to provide precise targeting for communications — utilising up to 350 key variables in our Greater Data Universe™ of over 16 million Australian consumers, plus our new B2B database of 1.6 million active businesses.
Our exclusive data sets, segmentations and targeting techniques include:
MoveUpTM powered by Greater Data
Developed in partnership with CoreLogic RP Data (Australia’s largest provider of property information & analytics), we can provide marketers with a monthly feed of consumers who have listed their home for sale, and recent sales too. This enables the planning and activation of personalised trigger communications about a range of products and services needed by consumers when they’re moving home
Custom SocialTM powered by Greater Data
A new data-driven targeting process, uses the latest regression analysis and modelling, to enable marketers to identify high-potential target consumers from a pool of 3.5 million active Facebook users – plus other leading social media platforms. This provides cost-effective support for brand-buiding and/or direct response strategies – as part of integrated multi-channel campaigns
BoomTown 50+TM powered by Greater Data
BoomTown 50+ is a exclusive new segmentation, targeting and database platform – which is focused on providing marketers with new insights into marketing to the high-value 45+ age segments. These influential groups (which include the Baby Boomers) now total 8.9 million Australians – who control 60% of the all discretionary spending in our country!